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Dynamic e-mail marketing content showing different products to various subscribersPredictive recommendations recommending items before consumers searchAutomated projects set off by particular behavioral signalsReal-time budget allocation to the best-performing imaginative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, outshining normal project standards.
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